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The Viewing Facilities Association UK

The Front Room

359 City Road
Islington
London
EC1V 1LR [ MAP ]

Tel: 020 7837 7700
Fax: 020 7837 7823
Email: islington@thefrontroom.uk.com
Website: www.thefrontroom.uk.com

Viewing facilities built by qualitative researchers... Modern attractive studios offering a relaxed and welcoming environment. Superior service with all those extra touches to make your time with us as productive and enjoyable as possible.

Location

Located on the City Road, The Front Room is just a few minutes walk from Angel tube station.

Viewing Facilities Checklist

All VFA members are required to have studios fitted with either one-way mirrors and viewing booths, or good quality CCTV systems.

  • Viewing room can accommodate 6-10 people
  • Lounge format suitable for 6-10 people
  • Audio, Digital recording equipment
  • Equipped for video streaming (FocusVision)
  • Air conditioning
  • Reception room
  • Breakout rooms

All studios will be able to supply flip charts, overhead projectors, large screen TVs, video player, DVD player, or audio CD player as required. Fully-trained staff will be on hand to assist you with operation of any of the studio equipment.

Additional Services Available

  • Recruitment
  • Hostessing
  • Catering
  • Moderators
  • Transcriptions
  • Translations
  • Office services
  • Wi-fi access

Photo Gallery

Photo (c) The Front Room Photo (c) The Front Room Photo (c) The Front Room Photo (c) The Front Room

The Front Room has been a member of the VFA since 2002 and is authorised to display the VFA logo. When contacting this viewing facility, please mention that you found them on the Viewing Facilities Association website.

 

VFA Quality Check

Category   Score
Staff 4.7
Equip 4.3
Premises 4.4
Catering 4.6
Overall 4.5

The above assessment is based on a minimum of ten reports obtained independently from clients of the facility. Using a scale of 0-5, a viewing facility must score at least 3.0 in each section and must score a minimum of 3.5 overall to qualify for VFA membership. We also have the following verified testimonials on record:

  • Extremely efficient hassle free booking and research evening. Would definitely recommend.
  • Admin very good. In general very helpful and accomodating. Very pleasant to deal with.
  • Christine was very helpful and accommodating on the day. We are looking forward to using the facility more.
  • Good size client room. Friendly, helpful staff.
  • Functional, efficient & effective

MRS:
The following employees are members of the Market Research Society and bound by the MRS Code of Conduct: Sharmaine Morgan

AQR:
The following employees are members of the Association for Qualitative Research: Sharmaine Morgan

Health and Safety Requirements
All members of the VFA are required to have an employers and public liability insurance certificate and to have conducted a Fire Risk Assessment.