The Front Room

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The Front Room
359 City Road
Islington
London
EC1V 1LR [ MAP ]

Tel: 020 7837 7700
Fax: 020 7837 7823
Email: islington@thefrontroom.uk.com
Website: www.thefrontroom.uk.com

Viewing facilities built by qualitative researchers... Modern attractive studios offering a relaxed and welcoming environment. Superior service with all those extra touches to make your time with us as productive and enjoyable as possible.

Location

Located on the City Road, The Front Room is just a few minutes walk from Angel tube station.

Viewing Facility Checklist

All VFA members are required to have studios fitted with one-way mirrors and viewing rooms. Many will also have quality CCTV systems.

  • Studio can accommodate 6-10 people
  • Viewing room can accommodate 6-10 people
  • Audio, Digital recording equipment
  • Equipped for video streaming (FocusVision)
  • Air conditioning
  • Reception room
  • Breakout rooms
  • Wi-fi access

Fully-trained staff will be on hand to assist you with operation of any of the studio equipment.

Additional Services Available

  • Recruitment
  • Hostessing
  • Catering
  • Moderators
  • Transcriptions
  • Translations
  • Office services

The Front Room has been a member of the VFA since 2002 and is authorised to display the VFA logo. When contacting this viewing facility, please mention that you found them on the Viewing Facilities Association website.

 

VFA Quality Check

The Viewing Facilities Association (VFA) rated this viewing facility as follows:

Category Score
Staff 4.7 / 5.0
Equipment 4.3 / 5.0
Premises 4.4 / 5.0
Catering 4.6 / 5.0
Overall 4.5 / 5.0

The above assessment is based on a minimum of ten reports obtained independently from clients of the facility. Using a scale of 0-5, a viewing facility must score at least 3.0 in each section and must score a minimum of 3.5 overall to qualify for VFA membership.

Customer Testimonials
We have the following verified customer testimonials on record:

  • Extremely efficient hassle free booking and research evening. Would definitely recommend.
  • Admin very good. In general very helpful and accommodating. Very pleasant to deal with.
  • Christine was very helpful and accommodating on the day. We are looking forward to using the facility more.
  • Good size client room. Friendly, helpful staff.
  • Functional, efficient & effective

Professional Affiliations
Viewing Facility Association members are required to have at least one member of staff who is also a member of the Market Research Society (MRS).

MRS
The following employees are members of the Market Research Society and bound by the MRS Code of Conduct: Sharmaine Morgan

AQR
The following employees are members of the Association for Qualitative Research: Sharmaine Morgan

Health and Safety Requirements
All members of the VFA are required to have an employers and public liability insurance certificate and to have conducted a Fire Risk Assessment.