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The Viewing Facilities Association UK

So What? Richmond

9-11 The Quadrant
Richmond
Surrey
TW9 1BP [ MAP ]

Tel: 0203 274 1099
Email: baz@sowhatresearch.com
Website: www.sowhatresearch.com

SO WHAT? And all that jazz SO WHAT? was named after the classic jazz standard composed and first performed by Miles Davis in 1959. Nowadays this pertinent question is a challenge for so many researchers when reviewing research results with their internal clients. Our mission is to provide a friendly, efficient, and boutique-style service for clients who want a comfortable, professional and quality environment to achieve the best results.

Location

In the heart of Richmond-upon-Thames, South West London,only a stone-throw from Richmond underground tube and railway station.

Viewing Facilities Checklist

All VFA members are required to have studios fitted with either one-way mirrors and viewing booths, or good quality CCTV systems.

  • This facility has 2 studios
  • Viewing room can accommodate up to 12 people
  • Lounge format suitable for up to 10 people
  • Boardroom format suitable for up to 12 people
  • Cinema format suitable for 11-15 people
  • Audio, Digital, DVD and Video recording equipment
  • Broadband-enabled studios
  • Equipped for video streaming
  • Air conditioning
  • Reception room
  • Breakout rooms

The capacity figures given above are for the largest studio within the facility. All studios will be able to supply flip charts, overhead projectors, large screen TVs, video player, DVD player, or audio CD player as required. Fully-trained staff will be on hand to assist you with operation of any of the studio equipment.

Additional Services Available

  • Recruitment
  • Hostessing
  • Catering
  • Moderators
  • Transcriptions
  • Office services
  • Wi-fi access

Photo Gallery

Photo (c) So What? Richmond Photo (c) So What? Richmond Photo (c) So What? Richmond Photo (c) So What? Richmond

So What? Richmond has been a member of the VFA since 2006 and is authorised to display the VFA logo. When contacting this viewing facility, please mention that you found them on the Viewing Facilities Association website.

 

VFA Quality Check

Category   Score
Staff 4.9
Equip 4.7
Premises 4.8
Catering 4.8
Overall 4.8

The above assessment is based on a minimum of ten reports obtained independently from clients of the facility. Using a scale of 0-5, a viewing facility must score at least 3.0 in each section and must score a minimum of 3.5 overall to qualify for VFA membership. We also have the following verified testimonials on record:

  • A conveniently located studio in the heart of Richmond, which offers an excellent service and really looks after their clients.
  • Very good service indeed they supply sound files on mini mp3 player which is excellent.
  • A refreshingly modern facility which encourages creativity with the reassurance of full support from a team who truly understands client needs.
  • So What? Is a great new option right in the centre of Richmond. We've gone back several times.
  • Would definitely recommend

MRS:
The following employees are members of the Market Research Society and bound by the MRS Code of Conduct: Baz van Cranenburgh

AQR:
The following employees are members of the Association for Qualitative Research: Baz van Cranenburgh

Health and Safety Requirements
All members of the VFA are required to have an employers and public liability insurance certificate and to have conducted a Fire Risk Assessment.