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The Viewing Facilities Association UK

West Midlands Viewing Facility

86 Aldridge Road
Perry Barr
Birmingham
B42 2TP [ MAP ]

Tel: 0121 344 4848
Fax: 0121 356 8531
Email: quality@btinternet.com
Website: www.quality.btinternet.co.uk

Establised in 1991 our attractive Victorian offers comfortable and large rooms with excellent ambiance. Experienced and trained staff offer the friendly, professional and knowledgeable support which is so important to help proceedings run smoothly and put clients and respondents at their ease.

Location

We are situated 3 miles North East of Birmingham City Centre. We have a wide and varied catchment area and easy access by road, rail or air with frontage parking and large free car park opposite.

Viewing Facilities Checklist

All VFA members are required to have studios fitted with either one-way mirrors and viewing booths, or good quality CCTV systems.

  • This facility has 2 studios
  • Viewing room can accommodate 6-19 people
  • Lounge format suitable for 6-10 people
  • Boardroom format suitable for 6-10 people
  • Classroom format suitable for 16-20 people
  • DVD and Video recording equipment
  • Test kitchen
  • Air conditioning
  • Reception room

The capacity figures given above are for the largest studio within the facility. All studios will be able to supply flip charts, overhead projectors, large screen TVs, video player, DVD player, or audio CD player as required. Fully-trained staff will be on hand to assist you with operation of any of the studio equipment.

Additional Services Available

  • Recruitment
  • Catering
  • Office services

West Midlands Viewing Facility has been a member of the VFA since 1996 and is authorised to display the VFA logo. When contacting this viewing facility, please mention that you found them on the Viewing Facilities Association website.

 

VFA Quality Check

Category   Score
Staff 4.7
Equip 4.6
Premises 4.4
Catering 4.6
Overall 4.6

The above assessment is based on a minimum of ten reports obtained independently from clients of the facility. Using a scale of 0-5, a viewing facility must score at least 3.0 in each section and must score a minimum of 3.5 overall to qualify for VFA membership. We also have the following verified testimonials on record:

  • This is an excellent facility with first class staff.Staff have a thorough understanding of what is required from focus group discussions
  • Found everyone really helpful. They went out of their way to make sure it all went smoothly. Thank you.
  • Overall very impressed with quality of service delivered. Very helpful & appreciated
  • Very pleasant helpful people, always willing to meet unusual needs.
  • Very accommodating, all timings were punctual, very friendly and helpful team.

MRS:
The following employees are members of the Market Research Society and bound by the MRS Code of Conduct: Trudy Walsh, Fiona Welch

AQR:
The following employees are members of the Association for Qualitative Research: Fiona Welch

Health and Safety Requirements
All members of the VFA are required to have an employers and public liability insurance certificate and to have conducted a Fire Risk Assessment.