The Viewing Facilities Association UK

So What? Central London

Charlie Parker Studio
10 Chitty Street
London
W1T 4AU
[ MAP ]

Tel: 020 3274 1099
Fax: 020 3274 1082
Email: baz@sowhatresearch.com
Website: www.sowhatresearch.com

SO WHAT? was named after the classic jazz standard composed and first performed by Miles Davis in 1959 on the pivotal ‘Kind of Blue’ album, also featuring John Coltrane and Julian ‘Cannonball’ Adderley. Nowadays this pertinent question is a challenge for so many researchers when reviewing research results with their internal clients.

Location

Situated in the heart of the London West End, this one-studio viewing facility is ideally located for Central London Market Research, being located just 3 minutes from Goodge Street tube station.

Viewing Facilities Checklist

All VFA members are required to have studios fitted with either one-way mirrors and viewing booths, or good quality CCTV systems.

  • This facility has 3 studios
  • Viewing room can accommodate up to 12 people
  • Audio, DVD, Digital and Video recording equipment recording equipment
  • Broadband-enabled studios
  • Equipped for video streaming
  • Air conditioning
  • Reception room
  • Breakout rooms

The capacity figures given above are for the largest studio within the facility. All studios will be able to supply flip charts, overhead projectors, large screen TVs, video player, DVD player, or audio CD player as required. Fully-trained staff will be on hand to assist you with operation of any of the studio equipment.

Additional Services Available

  • Hostessing
  • Catering
  • Moderators
  • Translations
  • Office services
  • Wi-fi access

So What? Central London has been a member of the VFA since 2009 and is authorised to display the VFA logo. When contacting this viewing facility, please mention that you found them on the Viewing Facilities Association website.