The Qualitative Lab - North

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The Qualitative Lab - North
21 Mellor Road
Cheadle Hulme
Greater Manchester
SK8 5AT [ MAP ]

Tel: 020 8254 4444
Fax: 020 8254 4440
Email: plus4@plus4.co.uk
Website: www.thequalitativelab.co.uk

Est.1985 as the UK's first suburban viewing facility, we have the experience to anticipate needs and exceed expectations - all wrapped up in a warm & friendly welcome! Our well equipped, researcher designed facilities provide a comfortable, relaxed environment. Clients enjoy our professional service, unrivalled hospitality & excellent catering, returning time after time. Ultra-convenient locations make us ‘easy’ venues for researchers, clients & respondents alike. With in-house recruitment and experienced moderators available, our aim is to make your life as easy as it can be.

Location

Easily accessable from the M6 junction 19 and the M60 junction 3. Just 4 minutes away from Cheadle Hulme Station. 30 minutes (longer in rush hour) from the city centre and just 15 minutes from Manchester airport. Free parking is available directly opposite the lab.

Viewing Facility Checklist

All VFA members are required to have studios fitted with one-way mirrors and viewing rooms. Many will also have quality CCTV systems.

  • This facility has 1 studio
  • Viewing room can accommodate up to 12 people
  • Audio, Digital, DVD and Video recording equipment
  • Air conditioning
  • Reception room
  • Breakout rooms
  • Wi-fi access

Fully-trained staff will be on hand to assist you with operation of any of the studio equipment.

Additional Services Available

  • Recruitment
  • Hostessing
  • Catering
  • Moderators
  • Transcriptions
  • Translations
  • Office services

The Qualitative Lab - North has been a member of the VFA since 2011 and is authorised to display the VFA logo. When contacting this viewing facility, please mention that you found them on the Viewing Facilities Association website.

 

VFA Quality Check

The Viewing Facilities Association (VFA) rated this viewing facility as follows:

Category Score
Staff 4.7 / 5.0
Equipment 4.7 / 5.0
Premises 4.4 / 5.0
Catering 4.8 / 5.0
Overall 4.6 / 5.0

The above assessment is based on a minimum of ten reports obtained independently from clients of the facility. Using a scale of 0-5, a viewing facility must score at least 3.0 in each section and must score a minimum of 3.5 overall to qualify for VFA membership.

Customer Testimonials
We have the following verified customer testimonials on record:

  • It is a superb facility and very good to special types of respondents. Has very good road access and excellent customer service.
  • I have been very impressed with the service and quality of staff on site. Clients were impressed.
  • Great. Really insightful, relaxed, comfortable environment.
  • Excellent quality, very easy to use- nothing too much trouble. Will book again in the future and more than happy to invite clients and know they will be taken care of. Thanks.
  • Good parking.

Professional Affiliations
Viewing Facility Association members are required to have at least one member of staff who is also a member of the Market Research Society (MRS).

MRS
The following employees are members of the Market Research Society and bound by the MRS Code of Conduct: Peter Allen

AQR
The following employees are members of the Association for Qualitative Research: Jane Allen

Health and Safety Requirements
All members of the VFA are required to have an employers and public liability insurance certificate and to have conducted a Fire Risk Assessment.