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The Qualitative Lab

Brook House
35A South Park Road

SW19 8RR

020 8254 4444



About The Qualitative Lab

Est.1985 as the UK's first suburban viewing facility, we have the experience to anticipate needs and exceed expectations - all wrapped up in a warm & friendly welcome! Our well equipped, researcher designed facilities provide a comfortable, relaxed environment. Clients enjoy our professional service, unrivalled hospitality & excellent catering, returning time after time. Our ultra-convenient location makes us an 'easy to use' venue for researchers, clients & respondents alike. With in-house recruitment and experienced moderators available, our aim is to make your life as easy as it can be. 3. We are ISO Certified (ISO 9001:2015)

Location of The Qualitative Lab

Conveniently located in Wimbledon town centre, just 3 minutes walk from Wimbledon mainline station with its London Underground and Tramlink services (mainline just 15 minutes from London Waterloo), and well served by local bus routes. Easy access by car from all major routes - junction 10 of the M25/A3 is approx 20 mins in normal traffic conditions. Free on-site parking is available by arrangement. The Qualitative Lab is well located for major airports - approx. 50 mins by train from Gatwick via Clapham Junction and approx. 60 mins by tube from Heathrow via Earls Court.

VFA Quality Check

The Viewing Facilities Association (VFA) rated The Qualitative Lab as follows:

Category Score
Staff 4.8 / 5.0
Equipment 4.7 / 5.0
Premises 4.6 / 5.0
Catering 4.7 / 5.0
Overall 4.7 / 5.0

The above assessment is based on a minimum of ten reports obtained independently from clients of the facility. Using a scale of 0-5, a viewing facility must score at least 3.0 in each section and must score a minimum of 3.5 overall to qualify for VFA membership.

Last Customer Assessment

Health and Safety Requirements
All members of the VFA are required to have an employers and public liability insurance certificate and to have conducted a Fire Risk Assessment.

Customer Testimonials

We have the following verified customer testimonials on record:

● My favourite facility in London. The staff are amazing...very friendly, helpful and great communicators. Would 100% recommend.

● Really welcoming, professional team who responded to every request promptly and managed with 2 groups of excitable children. Very convenient for clients as 2 mins walk from station. Would def recommend.

● Very friendly, welcoming and efficient staff. Would definitely recommend.

● Great facility and super attentive staff.

● The team at the Qualitative Lab are always extremely professional, accommodating and flexible in their approach.

Professional Affiliations

Viewing Facility Association members are required to have at least one member of staff who is also a member of the Market Research Society (MRS).

The following employees are members of the Market Research Society and bound by the MRS Code of Conduct: Peter Allan, Cara Allan

The following employees are members of the Association for Qualitative Research: Peter Allan, Cara Allan