The Viewing Facilities Association UK

Viewing Facilities and COVID-19: The VFA is committed to help keep all staff and clients safe during the current Covid-19 pandemic. In order to achieve this, all VFA members are working in line with the MRS (Market Research Society), and will be following the MRS Viewing Facilities Guidance [pdf] for face-to-face data collection.

Founded in 1995, the Viewing Facilities Association (VFA) is a trade association which exists to promote best practice amongst viewing facilities in the UK. Its members are committed to providing the highest standards of professionalism, confidentiality and etiquette in their facilities. The directory on this site lists only those viewing facilities which have been assessed to meet the very high quality standards we require to attain VFA membership status.