The Viewing Facilities Association UK

Viewing Facilities and COVID-19: VFA members are fully open for face-to-face data collection and work in line with the MRS (Market Research Society), following their Viewing Facilities Guidance [pdf].

Founded in 1995, the Viewing Facilities Association (VFA) is a trade association which exists to promote best practice amongst viewing facilities in the UK. Its members are committed to providing the highest standards of professionalism, confidentiality and etiquette in their facilities. The directory on this site lists only those viewing facilities which have been assessed to meet the very high quality standards we require to attain VFA membership status.